Hotel Ratings Demystified
March 24th, 2010 | administratorWhat can you expect from a 5-star hotel that you would not get from a 4-star? Who decides on these ratings? How can you guarantee the quality of the luxury hotel that you’ve paid for? We answer these questions and more.
Seeing Stars, Hotel Ratings Demystified
Simply put, hotel classifications are not a unified system. Many big chains, from budget options to luxury hotels, are allowed to apply their own classification systems based on the size and facilities of each of their establishments. They are not monitored by anyone except their own internal managers. And to make things more confusing, even chains change their “star criteria” from country to country!
As there are variations worldwide in the quality, size and design of different hotels the classification systems vary from nation to nation. This often means that what one would expect from, say, a three-star hotel in one country may be very much under-achieved by a similarly-rated hotel in another. Five-star hotels, for example, are expected to have the very finest of every facility made available, from restaurants to spas and other amenities, a high ratio of staff to guest and a superior location. However, France – arguably the greatest supplier of fine hotels in the world – doesn’t even have a five-star rating as even the Ritz and similar “palaces” stick to the four-star rating to avoid heavy taxes! Not to worry, as President Sarkozy is coming to the rescue of holidaymakers in Europe at least…One of his goals is to standardise the hotel rating system to ensure fair judgement and balance decision making.
Broadly speaking, star ratings should break down something like this… five star hotels (or most four and all four star luxe in France) are, as mentioned above, expected to provide everything you need at any hour of the day or night, four stars should mean formality and quality but without the very height of opulence, three stars should mean good, clean service, two stars are generally privately-owned and forgiven their faults and one star should not be considered unless you’re desperate to get inside! There is only one record of a zero star hotel, which is a converted nuclear bunker in Switzerland. We would only recommend staying there in a “dire emergency/when you hear the three-minute warning!”
But can you ever trust these ratings if they are, at best, locally judged and, at worst, self-awarded? How can you guarantee that a luxury hotel really is a luxury hotel ? A number of bodies rate accommodation providers, including the AA, the RAC, the tourist boards of various nations and, of course, independent travel guides such as Michelin, Gault Millau and Mobil. But, we’ve all had experience of disagreeing with what we’ve read or even basing our choices on reviews which are dangerously out of date.
The two paths left to the discerning traveller on the hunt for the truth are as follows. The first is to cross-reference every piece of literature you can find on the subject of each hotel, comparing the reputation of the brand (if applicable) with the designations for their rating and coming up with a fair picture of what kind of quality you are to expect. The second is so obvious that we need not even say it…Recommendations. Whether this comes from a friend or an agency doesn’t matter, as long as you trust the source. Agencies that specialise in luxury hotels and the upper end of splendour, base their reputations on customer satisfaction and separating exceptional establishments from the pretenders. As it’s in their financial interests that you are content with their choices, you’re almost certain to be directed to the experience you want, whether it’s a no- expense-spared five-star+ to the relaxed charm of a family-run chateau. To summarise, until the system changes, forget the stars and go with what you know you can trust. Or else be ready to “gets what you pay for”.
Stephanie Clarke is the Programme Director of Concierge Collection, providers of some of the finest luxury hotels Europe has to offer. Stephanie and her team use their wealth of experience, expertise and contacts to achieve “Beyond Special”. For Concierge Collection, luxury does not have to have a large price tag but the hotels do have to be unique.